Category: Privacy
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Email tracking pixels environmental impact and privacy friendly alternatives
This article explains how tracking pixels in email work, why they matter for privacy and energy use, and practical, verifiable alternatives email teams can adopt to measure performance while reducing data transfer and respecting recipients.
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Privacy friendly, cookieless measurement for sustainability explained
This post explains practical, privacy friendly ways to measure user interactions and web sustainability without cookies. You will learn technical approaches, trade offs, and a reproducible recipe to estimate site environmental impact while minimizing user identifiability.